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How Benchmarking & Data Infrastructure Are Transforming Marketing Spend

Virtual Production (VP), a groundbreaking innovation initially developed for filmmaking, is now strategically transforming the advertising industry.

How to maintain creativity and innovation by mitigating in-housing insularity.

6 Hidden Production Practices Costing You Millions

The Strategic Imperatives in Production: Fall 2025

For agencies, producers, marketers, and procurement teams focused on high-impact advertising campaigns, accessing professional, unionized talent from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) is paramount. The third-party signatory production process offers a powerful, strategic pathway tailored for modern advertising productions.